CrestPoint Health insurance agency needed to increase brand awareness and market their offerings of Medicare Advantage (MA) plans. The campaign focused on the fact that they are “locally-owned” and invested in the surrounding communities they serve. The “Fishing” commercial created to market their MA plans for veterans was designed around memories of one of the favorite past times of this area in years past. The “Rocking Chair” was created as a general branding message and highlighted the areas heritage of passing traditions down through the family. These campaigns helped CrestPoint exceed their enrollment goals over the previous year. Deliverables included TV commercials, outdoor and print ads.