Kids and teens are unique. So is our team.
Niswonger Children’s Emergency Services Awareness Campaign
This campaign focused on Niswonger Children’s Emergency team of pediatric specialists with immediate access to the right equipment to quickly and effectively treat children from birth to age 18. The creative featured kids, tweens and teens and many of the likely scenarios that could require emergency services. The TV spots focused on a few of the region’s most often treated emergencies such as asthma and orthopedic.
The final piece of the creative was to highlight that the Children’s Emergency staff has full access to other resources including 20 subspecialists practicing at Niswonger Children’s Hospital, a Certified Child Life Specialist team and additional services offered at Johnson City Medical Center. Niswonger Children’s Hospital Emergency is the only pediatric-specific, 24-hour emergency department in the Northeast Tennessee/Southwest Virginia region.
Deliverables included three :15 TV spots, OOH, print and digital ads, and social media ads.