Johnson City Medical Center asked us to create a campaign featuring their physicians and health care providers who are on the cutting-edge of medicine. The dedication to healing and remarkable skill sets of these “heroes” provide a level of health care you would not expect to find in this region. To bring awareness to what they do, we created individual homages to a superhero that best represents what they do. The campaign has been a HUGE success. The creative generated lots of excitement inside the hospital and externally in the community. Deliverables included print ads, digital ads, videos, OOH, social media and custom website pages.