We built it for you
Johnson City Medical Center wanted to showcase and educate the region about it’s new, state-of-the-art surgery tower. We chose the word “Imagine” as our creative anchor to help people understand this new surgery tower was conceived and built with the desire to provide safe and state-of-the-art surgical services. “Built for you” was the final message to reinforce that every new investment made by the hospital is done to provide the very best health care to their community. Campaign deliverables included TV commercial, outdoor and print ads.