Delivering the future
The Family Birth Centers (FBC) at Johnson City Medical Center and Franklin Woods Community Hospital offer labor and delivery services to the communities in and around Washington County, Tennessee. Because the services at the two FBCs are different, creative was developed around “delivering the future” featuring adorable babies and what their future could be, no matter which hospital they were born at. The overall message was “You can choose where to have your baby based on your personal choices. After all, it’s your future. We’re just here to help you deliver it.”
Deliverables included print ads, digital ads, direct mail and social media.