The mission of the Children’s Advocacy Center is to combat child sexual abuse and severe physical abuse by coordinating and providing services to children in a safe, caring environment. Their support materials had been put together by their staff and had no consistent branding.
We spent a lot of time with the executive director and developed a custom discovery questionnaire to help define their brand, including existing materials and the audiences using them. Their logo needed no updating and we used it as the foundation for new creative for education and patient/community collateral. We also created custom illustrations to visually support the content and messaging.
We developed beautiful, cohesive, and consistently branded marketing materials for teachers, caregivers, parents, and community education. We also updated the CAC’s website with new creative and content, identified fundraising opportunities, and launched supporting social media campaigns.
