Ballad Health:

Ballad Health is an integrated healthcare delivery system serving 29 counties of Northeast Tennessee, Southwest Virginia, Northwestern North Carolina and Southeastern Kentucky. Their system was created in 2018 to improve the health of people in these regions.

Maven Roth Group is a trusted partner and works closely with Ballad Health’s corporate marketing department and regional marketing directors on projects for their 21 hospitals, service lines, physician groups, retail pharmacies, foundation and more. Projects include merger announcement campaign collateral, system-wide plain language emergency toolkit roll out, annual reports, major service line campaigns and human resources campaigns.

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