Challenge:
When owner Anne Middleton-Estep decided to open her business in Johnson City, she asked Maven Roth to create her brand. She had already chosen the name Fringe Furnishings & Decor and we took it from there.
Solution:
Fringe is not your traditional furniture store. Their eclectic selection of custom furniture and one-of-a-kind found items can fit any budge. With this in mind, we felt her branding should appeal to everyone’s taste and Anne agreed.
Results:
We created a simple, but eclectic and fun, typographic logo. We paired it with a sans serif font for her website, exterior signage, advertising and marketing materials.
