Challenge:
Every brand — no matter how successful — needs to be regularly cultivated to maintain and grow brand equity. Our challenge was to come up with an idea to showcase our creativity and services.
Solution:
We pushed around a lot of ideas but decided our “barcode campaign” idea was the best. The possibilities with the creative were endless and it was difficult to choose the best for development.
Results:
The strongest three messages were used for animation, print and digital ads and social media: Cut through the clutter. Does everybody know your name? Does your brand need a spark?
