Every brand — no matter how successful — needs to be regularly cultivated to maintain and grow brand equity. Our challenge was to come up with an idea to showcase our creativity and services.


We pushed around a lot of ideas but decided our “barcode campaign” idea was the best. The possibilities with the creative were endless and it was difficult to choose the best for development. 


The strongest three messages were used for animation, print and digital ads and social media: Cut through the clutter. Does everybody know your name? Does your brand need a spark?

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