Overmountain Recovery is a joint project of Ballad Health, East Tennessee State University and Frontier Health. Their collective goal is to reduce the burden of addiction plaguing our region. Early in the collaboration, Ballad Health came to us to brand the clinic and its services.
We worked closely with Ballad Health and decided the chosen name and location in the Smoky Mountains should be the focus of the brand. Many versions of the logo were considered, but one stood out as the undeniable choice.
The circle logo with mountains at the base, typography, color palette and supporting images cohesively support the brand name and region where is provides its services. We also developed corporate identity, a patient guidebook, and marketing collateral. An awareness campaign was developed and launched when the clinic was open.
