Dan Timm came to us looking for a realtor brand with a more personal spin. Dan Timm is an associate realtor who serves the North Shore and Central Lake County areas of Illinois. His group is consistently in the top 1% of company-wide sales volume at Baird & Warner. His name is widely known and is often the reason people come to Baird & Warner for their real estate needs.
Our team worked closely with Dan to create a brand that focused on his highly recognized name and experience and would complement the Baird & Warner branding. We developed a tagline to support his brand promise: “Your Home. Our Priority.”
We delivered a new brand that brought Dan’s name to the forefront and was quickly approved by Baird & Warner. To help maintain and build brand equity, we developed a standards guide to be shared with his team and all vendors. Deliverables included logo, tagline, signage, listing footers, brand standards, and corporate identity.
“MRG gets to the heart of what the customer needs to love about your business. They take my ideas, challenges, or sketches and make them into magic. Their questions and process always lead me to a better understanding of how I can deliver a better product by focusing on the differences that make us better. And as far as the look is concerned, it’s just visual poetry, plain and simple. A famous comic once said “If you have to explain a joke, it’s not funny”. I think that it’s that way with marketing and design. Either someone “gets it” or they don’t. MRG gets it. So just hand your project over and get out of the way. They’ll get it right.”
– Dan Timm
Listing Broker
The Dan Timm Group and Baird & Warner
